We delve into the ins and outs of preparing for the most significant e-commerce event of the year - Black Friday Cyber Monday (BFCM). Our experts Dan Goldstein, Ariel Schwieg, Alen Capelja, and Kira Renee provide a comprehensive outlook on leveraging your zero and first-party data to optimize your email and SMS marketing strategies. We discuss the importance of understanding your audience, utilizing Klaviyo's customer data platform, and the significance of reviewing your data. The video also discusses practical examples of personalized messaging, segmentation, and how to make your product more accountable with reviews. This video is a goldmine of information for those looking to refine their BFCM strategies.