Turning ambition into reality:
harnessing knowledge to
reach goals
Alen Capelja
With over 12 years of experience in e-commerce, I combine creative vision, strategic analytics, and marketing technology to transform retention challenges into profitable omnichannel systems. I build and lead teams that create experiences customers actually drive results. I've worked with brands including Tillys, Dippin' Dots, Hess Toy Truck, Loop Earplugs, SuperATV, Rubio Monocoat, Redken, Hong Kong Arts Festival, and Hewlett-Packard.
Personal story
Question everything, and grow your knowledge
Over the 12 years, I’ve collaborated with over 1,500 brands, helping to navigate and strategize their customer journey maps, execute and implement tech stack for their marketing strategies, and analyzing data for better understanding and deployment. From startups to giants like Hewlett Packard, each client has been a partner in exploring the vast potential of strategic marketing. Now, I want to partner with you. Whether you're an agency or e-commerce business trying to convert leads, increase engagement, retain customers, or just have higher ROI, I'm here to help you create a marketing strategy that works. Let's make your brand not just seen but remembered.
The mind behind dellik LLC, where the art of email marketing transforms into the science of customer success. My journey didn't start in the boardrooms or high-tech offices but from a genuine curiosity and a hardcore belief ingrained during my upbringing - Latin: “Labor et scientia somnia ad vitam vocant.” hard work and knowledge can make dreams a reality.
I turned this belief into a career that began unusually—not with my degree in Information Systems Management taking the forefront, but with me embracing the world of sales in the cutthroat telecommunications sector. This was where I first learned to decode the language of customer needs and behaviors, an experience that shaped my approach to business and marketing.
After swapping roles and diving into IT support, I decided it was time to use my skills to craft my own path and thus, dellik was born. Specializing in e-mail marketing consultation for e-commerce agencies and businesses, with main goal of teaching you and making strategies that resonate, and drive growth through insightful data analysis and creative solutions.